Led by Toby Hanson
PeakBuilt Web is led by Toby Hanson. Every project begins with a direct understanding of the business, its customers, and the outcome the website needs to support.
About PeakBuilt
Founder-led strategy for websites that need to do more than look finished.
Most website projects start with a template and a color palette. PeakBuilt starts somewhere else: with the customers you want, the services you most want to sell, and what you need a visitor to do once they land on your site. The design comes after that thinking, not before it.
Why PeakBuilt exists
Close the gap between a strong reputation and an underperforming website.
A lot of established service businesses are in the same spot. The reputation is real. The work is good. But the website has not kept up, so it does not explain the business clearly, show up when the right customer searches, or make the next step obvious. That gap costs calls, consultations, and customers every week it goes unaddressed.
PeakBuilt was built to close that gap—not with more design polish for its own sake, but by connecting four things that are usually sold separately: clear positioning, a modern mobile-first site, the local search foundation that helps the business get found, and response systems that keep a new inquiry from sitting in an inbox.
Founder-led, on purpose
The person shaping the strategy stays close to the work.
Every project runs through the same lens: understand the business and the customer first, then build the site, the search structure, and the follow-up around that outcome.
Toby’s verified background, relevant experience, and service-business story are approved for publication.
The framework behind every project
Four connected steps turn a website into a useful business system.
Get found
Build the search and content structure around what customers actually search for.
Earn trust
Communicate the proof, process, and expertise that set the business apart.
Start conversations
Make calling, booking, or requesting an estimate effortless.
Follow through
Connect new inquiries to fast, consistent response.
Part of something larger
The website is the customer-facing start of a connected growth system.
PeakBuilt Web is a Tradewind Automations company. Tradewind builds the AI operating layer that helps service businesses recover and grow revenue, and PeakBuilt is the customer-facing website product that starts that relationship.
When it makes sense, Contractor Growth OS supplies the systems behind the scenes: CRM workflows, missed-call recovery, and lead follow-up.
Your next step
Request a Website Growth Review
See what this looks like for your business.
Start with a focused review of clarity, visibility, trust, conversion, and customer response.